Utopian or dystopia?
What question did I attempt to answer for my senior thesis project?
For my project I chose to look at the marketing strategies behind the Disney Theme Parks, with a specific look at Walt Disney World in Orlando Florida. After running through many possible essential questions I settled on the one below. On this website you will find not only the answer I came up with for this question, but in addition to that why I chose to do this project on Disney and how I fulfilled my march experience requirements. I hope you enjoy this website!
Essential Question: How is Disney able to adapt marketing strategies to create a utopian experience that continues to appeal to each new and existing generation?
Essential Question: How is Disney able to adapt marketing strategies to create a utopian experience that continues to appeal to each new and existing generation?